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Week 5 Assignment :) 

Hello everyone~ How was your day today? Well, I would like to discuss about this week’s case study assignment. While I was doing the assignment, there were so many questions, but they were relatively short answer questions, which was better that I thought! Interestingly, I never noticed about time rates or time zone until I read some of the information from the website. On the website, it mentioned about the best time of a day to tweet, which was 5pm. Also, those specific best days and times were interesting.

The term CTR was the most challenging part for me to find. I have never heard about this nor learned about it. CTR represents click through rates, which is the ratio of users who click on a specific link to the number of total users who see the page. Since I did not know this before, getting a new knowledge made me proud of myself. Last but not least, when I looked at the final website from the assignment, Zappos, I’ve learned new facts. Zappos uploaded not only pictures of their products, but also some open-ended questions that people can reply comments freely. This is a way to communicate between a company and customers. But we need to make sure to reply back on those comments as soon as possible to show our participation.

To summarize, I think these lessons are important to help us to formulate effective strategies in social media. By checking out the time and specific days before we upload or post something online, perhaps more people would like to see our products. Due to the facts that there are time differences between different countries, following Eastern Time shows the best result on the website. Therefore, we need to keep those information on our mind! This week’s assignment was also interesting, and perhaps consist the most important information overall.